R.A.

I couldn't find the ad to post on here, so I'll just try to describe it. It is a Rolex ad, showing just the wrist of someone wearing winter gloves and wearing the watch. In their hand they are holding the reins to a pack of dogs that look like huskies and the background is mountains and snow. The words say: OYSTER PERPETUAL EXPLORER II: In the land of the midnight sun, the Rolex Explorer II allows expedition leaders to remain oriented to day and night. A direct descendent of the legendary Rolex watches that extend the limits of man and technology, few environments are too extreme for the Explorer II. I found this ad in Ski Magazine.

1. The argument is to buy this Rolex watch. 

2. The target audience is wealthy skiiers. The whole magazine is about expensive places to ski, expensive skis, and other ways to spend money while you are off skiing. These people are probably in their 40s or 50s. They still have jobs, but they really like to go on skiing vacations and feel like they are adventurous.

3. ethos= It is a credible ad, because Rolex is a very well-known and well-respected maker of watches. Obviously we know that that this will be a quality watch. The question is whether or not the readers will be willing to spend the money to buy this watch.

pathos= Like a lot of advertisements, emotion is the driving force behind this one. The audience loves the winter outdoors, so what better way to convince them to buy this watch than to see someone in the winter outdoors wearing this watch? The hand wearing this watch is holding the reins to a pack of huskies, which is a very adventurous thing to do. This could help convince the audience of being adventurous if they bought this watch.

logos= Logic is used, because the ad tells the readers how it is important it is to "remain orientated day and night." You need a watch to tell the time, so you might as well get this one!

4. I think the ad is pretty effective for the target audience, because they like nice things and they want to feel like they are adventurous and daring outdoorsmen (or women). This watch will help them achieve that goal. Plus, the ad is very slick and classy, something else they obviously like.